SEO Strategies That Actually Work in 2024

Search engine optimization continues to evolve, and many outdated strategies can actually hurt your rankings. Here's what's working in 2024.

1. Focus on Search Intent

Understanding what users really want when they search is more important than ever.

Types of Search Intent:

• Informational: Users want to learn something
• Navigational: Users want to find a specific website
• Transactional: Users want to buy something
• Commercial Investigation: Users are researching before buying

2. Create Comprehensive, Authoritative Content

Google's E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines are more important than ever.

Content Best Practices:

• Write in-depth guides that thoroughly cover topics
• Include expert quotes and citations
• Update content regularly
• Use clear, scannable formatting

3. Optimize for Core Web Vitals

Technical performance directly impacts rankings.

Key Metrics:

• Largest Contentful Paint (LCP): Should be under 2.5 seconds
• First Input Delay (FID): Should be under 100 milliseconds
• Cumulative Layout Shift (CLS): Should be under 0.1

4. Build Quality Backlinks

Not all backlinks are created equal. Focus on quality over quantity.

Effective Link Building Strategies:

• Guest posting on relevant, high-authority sites
• Creating linkable assets (tools, studies, guides)
• Building relationships with industry influencers
• Internal linking to distribute page authority

Conclusion

SEO success in 2024 requires a holistic approach that combines great content, technical excellence, and strategic promotion. Focus on providing genuine value to users, and rankings will follow.